Your business probably seems like many others. There are billyuns and billyuns of therapists, consultants, retailers, and healers. Yet, in order to make an impact and deeper connection with customers that is so necessary for a sustainable business, you need to distinguish yourself.
However, just ‘finding your voice’ and ‘developing your uniqueness’ aren’t often helpful strategies. Your voice may be unique, but who’s going to listen to it?
I think we better visit the Cookie Grandma.
A depression-era blue metal bowl.
In my office I have a depression-era blue metal bowl with a lid, and a white floral decorative pattern on it. My parents gave it to me. “It was the Cookie Grandma’s,” they told me.
The Cookie Grandma was my father’s grandmother, and I have very few memories of her. But I do remember the bowl, and the cookies.
I took to calling her the Cookie Grandma because whenever we visited her, she had a plate of cookies out for me- and I was at an age when cookies were a big priority.
Grandparents do more than just spoil grandchildren.
The more I’ve learned about human growth and development, the more I’m awed by how big an impact family lineage has on us. It not only informs our genetics, and much of our personality, but it provides a platform for us to stand on.
In a way that’s hard to express in words, I’ve felt how important family is in creating a platform for who we are. A platform puts solid ground under your feet. The Cookie Grandmas in your family have helped to define the platform of who you are, and where you are standing. This platform helps you deal with everything that comes to you.
Guess what? Your business needs a platform for all the same reasons.
What is your business lineage?
Unique power and truth comes from a lineage. For instance, in Heart of Business we stand in two lineages. One lineage has to do with all the amazing people we’ve learned business from: Robert Middleton, Sean D’Souza, my parents and grandparents, Paul Hawken, Jim Collins, Seth Godin, George Lakoff, and many, many others.
The other lineage is the spiritual tradition of Sufism. As impressive as the business lineage is, Sufism has a continuous 1500 years of masters teaching students. And, before that, another 3500 years of spiritual teachings.
That is one heck of a platform. When I talk about generosity in marketing because it feels good, that’s one thing. When I share teachings from business gurus about the effectiveness of generosity in marketing, that takes it up another level.
But, when I talk about the spiritual source of the Divine Quality of Generosity, and how our beings receive and express the power of Generosity, there is an undeniable depth of truth that comes through.
Here’s comes Grandma with the cookies.
Grandma, and especially Great-Grandma, is usually retired. She has the time, and space to bring you goodies, like cookies.
The power, experience, and wisdom of your platform is your business’ Cookie Grandma. It draws people to you, and gives you the cookies of success that your business wants.
But, there are just so many platforms… where’s my uniqueness?
You’re right, you do need uniqueness. Many people try to for uniqueness in their business by ‘creating’ a unique platform, and it doesn’t work. The platform brings strength, confidence, clarity, wisdom, and cookies. But not uniqueness.
Uniqueness bubbles out of the alchemy that happens from blending platforms and expressing them through your own personality.
Example: Robert Pirsig, best-selling author of Zen and the Art of Motorcycle Maintenance, blended motorcycle maintenance with Zen and expressed it through his own personality. Motorcycle maintenance isn’t unique. Neither is Zen. But the two together, through Robert, is unique.
Example: Jim Collins, best-selling author of business book Good to Great, blended the hallowed tradition of stringent academic research with developing large corporations, and expressed it through his own personal style of reporting and story-telling.
Example: Reverend Martin Luther King, Jr, globally-known civil rights activist, blended the platform of Christian teachings with the non-violent teachings of Monhandas Gandhi, and expressed it through his own style of preaching and speaking.
None of these leaders and teachers depended on themselves for the power of what they were bringing- their platforms and lineages provided that.
What they did do was combine platforms, and express them in a unique way. And impacted millions of people.
Hmmm… has this got you thinking? Well, the Cookie Grandma has her plate of cookies out. Grab one, and keep reading.
Keys to Finding Your Unique Platform
o Pick Platform Number One
Who is someone you’ve learned from? Whose knowledge and experience are you leaning into? Embrace and acknowledge that person. Accept that person as someone in your ‘lineage.’ In some very real way, this person is a grandparent to your business.
o Pick Platform Number Two
My personal prejudice is to use a spiritual or wisdom tradition for one of the platforms, because they can be so deep and profound. The teachings one finds in Judaism, Christianity, Hinduism, Sufism, Buddhism, etc, etc, can just rock your world.
But, if you aren’t drawn in that direction, you can also pick an expert from a completely different field. Let’s say your first platform was a business guru. And then, what if you picked an art teacher as your second platform? Or a chef? Or a master gardener?
The lessons you learn in cooking, or gardening, or sculpting, can inform your business knowledge to a tremendous degree, and can bring fresh insights.
o Make sure both platforms are alive for you.
If both platforms aren’t areas or people that you have an active, creative interest, you run the risk of your platform sounding ‘gimicky,’ because it’s missing the groundedness of your own experience and learning.
If you love gardening, however, I bet there are all kinds of lessons from how certain plants support or hinder each other in a garden bed that have implications in, say, teamwork in large organizations.
o Bring it through you.
Your heart has a unique Jewel. You also have a unique personality. Find permission in your own heart to express what you learn from your platforms in your words, in your own ways.
Sometimes, especially with spiritual traditions, it can seem sacrosanct to bring humor, or your own ‘plain talk’ into the mix. But, it’s not. That’s the aliveness.
Remember, the power and success of your business needs to rest and grow through the wisdom and experience of others. But it will only bloom through your own uniqueness. Mix those together, and you’re unstoppable.
Mark Silver is the author of Unveiling the Heart of Your Business: How Money, Marketing and Sales can Deepen Your Heart, Heal the World, and Still Add to Your Bottom Line. He has helped hundreds of small business owners around the globe succeed in business without lousing their hearts. Get three free chapters of the book online: www.heartofbusiness.com

If your company is in financial trouble, you may be better off undertaking a Company Voluntary Arrangement rather than struggling to raise the funds necessary for a Pre-Pack Administration.
Over the past year, there has been much written in the press about the merits or otherwise of Pre Pack Administration (also known as Phoenixing). The pre-pack process involves setting up a new company which is then used as a vehicle to buy the assets of a failing business.
The clear advantage of a pre-pack administration is that the new company can trade on without the burden of legacy debts and perhaps onerous rent and lease agreements.
Pre-Packs reliant on cash lump sum
However, the pre-pack process can only take place if a cash lump sum can be made available. To complete a pre-pack, the old company’s assets must be purchased at a fair market price and the proceeds distributed to its creditors. Depending on the value of the assets, this may require a lump sum of many thousands of pounds.
With the current economic downturn, it is not always possible to raise the capital required to fund the purchase of business’ assets. Where this is the case, the directors may well be better off considering the alternative business rescue solution of Company Voluntary Arrangement.
A company voluntary arrangement (CVA) is formal agreement with your creditors to pay a reduced amount based on what you can afford. These payments last for a fixed period of usually 60 months after which any outstanding debt is written off.
In this way, a CVA can enable a business to write off 50% or more of its debts while allowing it to continue to trade normally. The company remains intact and valuable resources are retained. The agreement takes into account all unsecured debts including those owed to HM Revenue and Customs such as PAYE and VAT.
Company Voluntary Arrangement requires no up-front cash
One of the significant advantages of the company voluntary arrangement over the pre-pack process is that it does not require any up-front cash. The company must be able to make contributions to its creditors each month but these are funded from ongoing trading revenues.
A licensed insolvency practitioner has to be involved to implement a CVA and therefore there are associated fees. No additional money will need to be found for this however as the fees are taken from the agreed monthly CVA payments.
An additional significant advantage of a CVA for company directors is that because the business is not wound up, there is no investigation into the activities of the directors. This means that the question of wrongful trading does not come up.
In today’s economic environment when many businesses are struggling to keep their heads above water, the opportunity to combine a restructuring programme with the ability to write of company debt can be a lifesaver. This is exactly what a CVA will deliver without the investment of any additional funds.
Derek Cooper is Managing Director of Cooper Matthews Limited and a member of the Turnaround Management Association UK.
Why not talk to us about whether this could be a solution for your situation. More details at coopermatthews.com/company-voluntary-arrangement.html coopermatthews.com/company-voluntary-arrangement.html
Cooper Matthews specialise in Business Recovery Services Advice offering straight forward insolvency advice for businesses with financial problems. They have significant experience in working with small to medium sized businesses.

Every person in UK knows that fire is something that Her Majesty’s government takes seriously. That is why a part of their laws require every employer and or/ owner of a commercial building to have at least one of their staff undergo fire safety training and have that trained personnel facilitate further dissemination of information. Now if you are wondering this training is important, here are some reasons why:
1. In fire safety training you will learn a lot of things that you ought to know about blazes in general. You will be able to identify their sources, the things that can make the sources ignite, the contributing factors that allow the littlest ignition to thrive and their types. Knowing all these makes it possible for you to understand and grasp the behavior of fire. This is important because when you understand fire, you get to have a bigger chance of preventing it.
2. If you are a building administrator or an employer, you can use the knowledge that you will get from the training to make your building/ office a safer place. You will know what type of signs will your office be needing, what kind of extinguishers should be buying and how many fire exits should you be providing your tenants/ employees.
3. The training will also teach you skills that you may need to keep yourself safe from blazes. These skills will most probably include operating a fire extinguisher (or a fire blanket if that is what you have in your workplace), reading/ interpreting fire safety signs and if you happen to be a marshall, effectively leading everybody to safety or even performing CPR if needed.
4. Apart from the knowledge that your tenants/ employees will get, the fire safety training will also give them awareness. See this is very important because most of the time, people just shrug about blazes because they fail to realize how serious it can really be. So in knowing how fires are and how devastating can they really get will help everybody take it seriously, enough for them to be willing to do everything just to prevent them from happening.
Those are a few of the things that you are bound to get from fire training. If you are going to sum everything up, you will notice that more than giving out important knowledge about blazes, this training promotes health and safety at work or at home. So you see, even if they cost you some money, the training will definitely be worth it. Besides, what is a small amount compared to the safety of your entire building or your people?
Now if all these got you interested, you can find out more details (where to get training, who to contact and what specific program to participate in), you can contact the designated fire marshall in your area for any recommendations or advice. Or, if you prefer to do the searching on your own, you can always log in to the Internet to find out which center is nearest your building location and which one gives the best training.
For more information and tips, please visit fire safety training and health and safety at work.

Business Valuations are part of the due diligence that will be conducted when there is a possible acquisition of the business, or business financing is needed. Business Valuations place a reasonable market value on a business after consideration has been given to factors such as, but not limited to: assets, financial statements, tax returns, goodwill, customer lists, licensing, competitive advantages, regulatory concerns, management team, inventories, and industry comparisons.
There are a number of accepted methods for valuing a business. Each method has its own perspective and the business owner should have a reasonable understanding of the method being used.
One simple method is to use “multipliers” This is when someone takes the net profit, gross sales, or some other figure from the financial statements and then multiplies that number by 3, 5, 8 times (whatever the case may be). However, when using simple methods such as multipliers you need to understand a few points:
1. Financial statements are typically prepared to justify the lowest possible taxes.
2. Stated profits are not usually the actual cash flow of the company.
3. Due to tax reasons company assets probably have a different value than what is on the books.
Understanding the above points, you can understand that a simple valuation based on multiples may not reflect the true market value of the business.
When financing is involved simple multiplier methods will not be acceptable. Banks and finance companies will require a third party unbiased valuation completed using advanced calculations, knowledge of the industry, and sound financial reasoning.
When a company specializes in a specific industry, that company will be able to offer a more precise and credible valuation. Specialists usually have more industry data than someone who does not normally value businesses in that industry. The results of not having the proper industry data will result in a more ambiguous valuation.
Due to the aging population sales are increasing as the older generations are purchasing more prescriptions. However at the same time, government and insurance reimbursements have been drastically reduced causing a major decline in nets profits for the pharmacy industry. Lower profits means it is harder for the business to service debt. That in turn means it is harder to obtain funding, and when there is funding it will be in lower amounts. Someone who is not a pharmacy specialist and used a gross sales multiplier would be way off in their calculation compared to other pharmacy valuations. A banker that sees valuations that are not within realistic industry comparisons is not going to fund the deal and fees paid for the business valuation will have been wasted.
When you need a pharmacy acquisition specialist, contact Washburn & Associates today! When it is necessary to have a business valuation completed, it is strongly advised to pay more for a specialist that can provide a banker realistic and current information. Don’t try and save a few bucks by cutting corners, and then end up wasting time, money, and possibly even ruin a chance of obtaining funding that either the pharmacy business, or pharmacy buyer was seeking.
Resource Box
Pharmacy owners who need a pharmacy business valuation due to an acquisition, financing, or legal matters contact pharmacy experts Washburn & Associates. You have permission to reprint this article provided this resource box is kept unchanged and included with the article.

You can help avoid the perils of piercing your corporate veil by keeping good corporate meeting minutes, and preparing them in a timely fashion. A small business corporation, LLC or other company that is closely held can especially simplify the process. It need not be a daunting task, and it doesn’t require any special skills to do properly. It simply takes a bit of effort to start systematizing the process of generating corporate meeting minutes and resolutions to cover important matters of official company business. Once the system is in place, it can be automated.
When you have a system for observing your corporate formalities and generating the records to document you company’s official actions, you immediately get piece of mind. You sleep better knowing this important business has been addressed, attended to, and is no longer a nagging detail you’ve placed on the back burner. As Forest Gump said when he learned of his good fortune with Apple stock and realized he didn’t have to worry about money “no more”, “That’s good! One less thing.”
Role of the Corporate Secretary
It is generally the corporate secretary who is charged with recording the events and actions of a corporate meeting. This duty should be exercised with forethought, planning and an understanding of the purpose and use of corporate meeting minutes.
A good corporate secretary will understand that resolutions in minutes have been compared to a contract between the corporation and the directors and shareholders. Like any contract, the language in the resolution and minutes should be unambiguous and simple. Words should be used in their ordinary sense as generally accepted. Keep-it-simple-stupid (KISS) is useful to remember and apply here since the minutes are legal evidence of an action taken by board of directors or shareholders.
Meeting Preparations
The corporate secretary can prepare in advance for a corporate meeting (either a meeting of the directors or shareholders). The secretary may be differently prepared depending upon the meeting type: regular, special or annual. To prepare, it is good to consider that the directors of the company are held to the high standard of a “fiduciary” in that they are to act in the best interest of the corporation. So, when preparing resolutions and minutes, the secretary should carefully choose language that takes into consideration the fact that directors’ actions are subject to very close scrutiny by shareholders and other interested parties.
The secretary may keep the meeting notes in writing or by mechanical or digital recording device. Every word need not be recorded at a meeting. Instead the important actions, votes, motions and resolutions would be recorded with sufficient detail to show a complete description of the meeting and events that transpired. For example, if a resolution is proposed for adoption, the resolution may be drafted with copies given to the directors or shareholders, as appropriate, to review, comment on, and revise, before the actual meeting. This way, those in attendance at the meeting are familiar with the resolution, and all fine-tuning and consideration has been done so no significant discussion is required at the meeting. The minutes would simply show a motion to adopt the resolution was made, seconded, and unanimously agreed. Should any director wish to dissent, the secretary would duly note that director’s dissent in the minutes.
The secretary may also want to prepare in advance an agenda to guide the meeting along. Copies of the agenda may be given to those directors or shareholders entitled to attend the meeting. Include in the agenda the name of any person who will present a proposal and the nature of the proposal.
The secretary should have available at the meeting any reports, books and documents that may be used to conduct the business of the meeting. The secretary should also have prepared a final draft of the minutes of the previous meeting. If possible, that draft can be distributed to the previous meeting attendees, chairman of the board, President, corporate counsel, etc. for their review. If they have any comments or corrections that clarify any matters included in the draft minutes, the draft can be corrected until it is complete and acceptable. Then, at the next meeting, the final draft minutes of previous meeting may be read and accepted as read, or simply accepted without being read, as the case may be. This can save time at the next meeting and avoid having to re-do the previous minutes again and again.
When the corporate secretary is properly prepared for a meeting, the meeting itself may be conducted efficiently without confusion, much discussion or adjournment. Preliminary coordination with the directors and shareholders to have resolutions drafted and agreed to, motions defined, objections or dissents noted, and having a logical agenda, should result in a pleasant and organized meeting event conducted in a business-like manner.
Joseph Young is a small business consultant and paralegal with 25 years experience. He has worked with hundreds of clients to form, operate and maintain corporations, limited liability companies (LLCs), limited partnerships (LPs), trusts and other hybrid entities. His focus is on establishing, enhancing and reinforcing your corporate veil. His mission is to help you protect your personal limited liability and tax benefits. His approach is to simplify the observance of required corporate formalities, which includes adopting resolutions and recording minutes of corporate proceedings. You can find out more at Incorporation911.com.

In the effort to keep its constituents safe from blazes, HM’s government has found it necessary to come up with several fire safety regulations. One of which is the FSO (Fire Safety Order) 2005. And to give you an idea on what this entails, here are some things that you may have to know about FSO 2005.
? This fire safety regulation is applicable to you if you are an employer of 5 or more staffs.
? Carrying the regulation out requires you to be or to appoint a responsible person for your organization. Having a responsible person is very important because he/ she will be in charge of fire risk assessment, education of other employees, implementing changes in the workplace and general safety of the office/ workplace from blazes or fires.
? As mentioned one of the major tasks of the “responsible person” is to conduct fire risk assessment regularly. No big deal right? But know that this task is not at all simple. This is because apart from checking the place/ office for the presence of fire hazards and the people who are at the greatest risks, he would also have to act on his assessment and do whatever he can to remove or at least minimize those identified hazards and risks. Sometimes he also has to head housekeeping efforts, purchase firefighting tools as needed and install fire safety signs that remind everybody what they should do once an alarm sounds.
? Apart from fire risk assessment and securing firefighting and safety tools, the person in charge should also take on to himself to educate everybody else about fire safety and fire prevention. And since he is required to impart knowledge, the responsible person needs to have proper training and enough information to fulfill his job well.
? To distribute work and divide areas of responsibility, the person in charge also has assign one or two marshalls that will stand up, take charge and lead everybody to safety once a fire alarm sounds.
? For everybody’s safety, the responsible person should also predetermine fire exits that can be used during an emergency. Exits as required needs to be found easily. If not, safety signs have to be installed to lead people towards them. In addition, the marshall or the person in charge should also make sure that exits are not blocked by obstructions and/ or locked.
? Along with the exits a safe place should also be identified. This safe place is where employees and other staff will stay until a fire out is finally declared.
? Finally, to make sure that everybody is ready should an actual emergency happens, the responsible person should also take charge in facilitating fire drills every now and then.
Those are some of the things that you should know about FSO (Fire Safety Order) of 2005. If you look through them again, you will notice that everything revolves around the responsible person ensuring the safety of everyone in the workplace or office.
For more information and tips, please visit fire safety regulations and safety signs.

Don’t you just know when you’re at a point that’s just crying out for a decision? You begin to recognize it’s coming when you start getting cranky, tense and easily irritated. You know something’s gotta give soon, because you’re just not happy or comfortable with what you’re feeling. On the other end, some people experience a “stalling out” unable to move forward or backwards to where they last had good momentum.
What is common is the need to examine what is holding you back, i.e. fear and why it’s happening. This isn’t easy. That’s why there are so many books on facing your fears, dealing with fears, pushing through fears, etc. But in order to break through the block that’s holding you in place, you have to admit to yourself that there is a block or fear. You don’t have to tell the world, but just like the power of forgiveness, telling yourself will set you free. Here’s an example of what I mean…
A friend was on the verge of marrying a man she had been dating for two years. She was concerned that he wasn’t taking control of his career so that they could move to another part of the country, where they would be surrounded by friends and family. So she talked with me over many lunches about “how” she could get him to talk to his boss about moving. Since she was a friend, I was gentle – at first.
After listening to her concerns and challenging her to talk with him and listen to what his real desires were, I realized she was blocked with her own “stuff”. So, I shifted the discussion to focus on her and what she was afraid of and why. Of course, her response was she wasn’t afraid of anything they had talked about moving, but he wasn’t willing to do anything about it. I coached her to recognize where the truth really lay. That she had to open to the possibility that he was perfectly happy where he was and it was she who feared not being with friends and family. Reconciling this was between herself and her heart. Not with him and certainly not with me.
This story had an interesting ending – which I’ll share another time, but I will say they did marry and they are still in the area. When I see her, she seems happier that this is the way it is. I think there was a little “fear busting” as a result of some truth-telling.
So if you don’t have a trusted friend, mentor or coach to help you work through your “stuff”, marinate. Give yourself time, as you need, to work through whatever may be trying to breakthrough. Recognize that it’s just marinating something tender and flavorful for your life.
Let it help you move through the fear and bring you something juicy!
Chris Makell helps coaches, consultants, and other solopreneurs who want to live their life’s purpose transition smoothly from unfulfilled full-time employees to successful full-time entrepreneurs. To learn how to make more money doing what you love, visit www.RadianceMarketing.com to claim your free special report, “7 Surefire Ways to Get the Most Out of Your Time and Marketing Dollar.”

Saving money for businesses is now a challenge for the businesses as they are coping with it by cutting the operations and mostly the human resource operations. Entrepreneur’s time is money and they don’t waste their time in hiring the staff so they simply outsource the employee through a firm.
The recruitment firms have several advantages as they do the background checks and referral checks by them. Business can’t jump in it after paying a flat fee.
Recruitment firms have number of candidates, so as the company tells about the position, they give a number of candidates to the companies against which they charge a flat fee.
Flat fee usually includes all the fee and charges. Recruitment firms established their pool of candidates. They keep their pool up to date and main the regular databases. These databases also generated online by the recruitment agencies. They offer the forms on their websites which are the filled by applicants directly by them.
Many businesses are saving the hiring and employment cost by using this practice. They never hire the full time employees as they cost them high then temporary employee. They have to provide them the dental, health and other benefits when recruit as permanent employee.
Start up companies can deal with the tax activities easily as the recruitment agencies assist them in hiring. They take the responsibility for these types of activities in the procedures of recruitment.
Key operations can be given more time if outsourced the hiring of the employees. Outsourcing of recruitment agency facilitates the companies in saving the time and hassle.
Companies can ask questions and queries from the applicant and they have more control over the final recruitment than the recruitment agency. The agency can just suggest and recommend the candidate. Final decision is made by the final employer. This can be made after interview or after a test.
Learn the functions of telescopic ladder and the red rugs will give your room a romantic-feel in it.

Fire extinguishers – based from what they are called, you can actually already determine what their existence is for – to mainly fight blazes. This is why a lot of homes, residential and commercial buildings alike find it necessary to invest in them and maintain them as required. However, even if extinguishers in general are recognized to be a need, a lot of people still have a few misconceptions about them. And having these misconceptions may be quite dangerous because they may cause other people to make fatal mistakes when using a fire safety extinguisher.
So to help straighten these out, here are common misconceptions along with some facts about extinguishers that you may need to know.
1. Even if all canisters look the same, the contents and purposes of the extinguishers are not. If your actually spend time to do research about them, you will find that extinguishers may be filled with several compounds/ chemicals. A few of the examples are water, co2, dry chemical, wet chemical and so on and so forth.
Their difference in contents is not just for the sake of novelty or variety. The contents are different because each has their own purpose. Water extinguishers for example are only certified to put out class A flames, because if you attempt to use this in an electrical fire for example, you are only making matters worse by putting everyone at risk of electrocution.
2. For these extinguishers to be effective, they need to be maintained as required. Note however that maintenance for these things may be different depending on their content. So when purchasing, make sure that you spend time with a supplier in discussing what measures should be done to keep the extinguishers in their best shape.
3. Operating fire extinguishers is easy. You just have to remember the meaning of the acronym “PASS” and you will be good to go. For those of you who are not aware of what “PASS” means yet, it simply stands for:
a. P – Pull the pin (usually located near the squeeze trigger of the canister)
b. A – Aim for the base/ source of the fire itself
c. S – Squeeze to let out the chemical of course
d. S – Sweep from side to side to cover as much ground as you can.
4. For convenience and safety purposes, extinguishers have to be installed on a wall near the fire exit. This way, they can easily grabbed when needed and at same time the person using it can easily go out of the designated exit if the blaze he/ she is fighting proves to be unconquerable.
Those are some facts that hopefully can straighten out misconceptions extinguishers. Now, before this post ends, here is a reminder about a fire safety extinguisher that everyone should keep in mind.
While fire extinguishers are dependable in fighting blazes, one should also know when to stop using them. If the flames that you are attempting to fight becomes larger despite your efforts, drop the extinguisher and head out to the nearest exit. More than anything, you should be responsible for your safety and your life.
For more information and tips, please visit fire safety extinguisher and fire extinguishers.

On Thursday night, I had some really bad back pain. So on Friday I went to my chiropractor. No big deal she said… cracked me a few times… and sent me on my way with the thoughts… “Just come more often to get your maintenance.”
Now while I was there I picked up an article about healing and curing. And here are their definitions as laid out by Natural Wisdom Australia “Curing” involves removing symptoms, treating a part of the body, or controlling a process. “Healing” involves helping people to become more whole and function at a higher level. The problem with most businesses that I see is that they only do something when they need a cure (just like me with the chiropractor). For instance, when they are short on customers they decide they need to advertise. Or when they have a slow month they call in a consultant. Or whatever.
It’s all emergency based marketing. But why not decide today to heal your business so that the emergencies don’t pop up all of the time? Why not make your business more whole so you can function at a higher level? Why not set up some systems today which will ensure you’ll NEVER have to worry about where your next lead is coming from.
It could be a flyer.
It could be a lead generation web site.
It could be an advertisement.
It could be a telemarketing system to follow up existing customers.
It could be a strategy to get bigger customers.
It could be a social networking strategy.
But do it now. Because just like I had to suffer through pain because I didn’t focus on healing my back and staying on top of things before I needed to… if you don’t take action and develop a lead generation strategy which virtually guarantees your phone will be ringing all of the time… your business is going to suffer some pain as well.
Scott Bywater is an advertising copywriting expert and the author of Cash-Flow Advertising. To gain access to all of his copywriting tips on how to get more customers via his eye opening “Copywriting Selling Secrets” newsletter, simply head on over to his web site at www.copywritingthatsells.com.au